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Glossary

Social network

Also called: Social networking site, Social platform

A social network is an online service where people create profiles, connect with one another, and share and respond to content through those connections. The term also describes the web of relationships itself, which sociologists studied long before the internet.

Reviewed

What makes something a social network

  • Profiles that represent people.
  • Connections between them — friendships or follows, which together form the social graph.
  • A stream of content from those connections, whether an algorithmic feed, a chronological one, or both.
  • Interaction: reactions, comments, shares, and usually private messaging.

A forum without profiles or connections is a discussion board. A video site where you never interact with other viewers is a media platform. The more a service is organized around people and their links to each other, the more it is a social network.

Social network vs social media

The terms overlap, and people use them interchangeably. The useful distinction: social media is the broad category of platforms for publishing and consuming user-made content, often to strangers. A social network emphasizes relationships — who you know and talk to. A video app where most views come from people who don't follow the creator is social media first; an app where you mostly see and message people you've connected with is a social network first. Many products are both.

The phrase is older than the apps. Sociologists used “social network” for the web of ties between people in a village, a school or a workplace. Online services borrowed it because they make those ties visible and searchable.

How social networks pay for themselves

Common social network business models
Advertising
How it works:Free to use; advertisers pay to reach users
What it tends to optimize:Time spent and attention
Subscription
How it works:Users pay for the service or for extras
What it tends to optimize:Keeping paying users satisfied
Community-funded
How it works:Donations or member contributions
What it tends to optimize:Staying useful to members

On Asyncbit

Asyncbit is a free, general social network on the web and Android — there is no iOS app. It isn't limited to one niche, city or group. You get profiles found by name (no usernames), follows, a ranked For you feed and a chronological Following feed, posts, polls, Q&A, reels and stories, plus messaging and calls and clubs. It has no ads, no paid tiers and no in-app purchases; the only place money appears is the monthly leaderboard's cash prizes.

See it for yourself

Asyncbit is free, with no paid tier and no ads. Everything described here is available from the first day.

Create your free account